![]() ![]() A good example of clear and concise rules that communicate a group’s vibe is the Kickstarter Board Games group run by the Tabletop Backer Party. Let your group’s personality shine through in the group rules. When writing them, seek to get across the attitude or culture of the group. Some groups have no rules, and others have pages upon pages that can stifle the welcoming vibe you want to be communicating. I recommend writing a simple list of rules that are clear and concise. Be too light-handed, and you risk your group becoming a spammer’s dream come true that will kill engagement and eventually end your group. Being too heavy-handed will make people feel unwelcome, or worse, censored. There is an art and subtilty to Facebook Group moderation. Showcase some of the best game art you have with an image size of 1260×634. For this reason, I would not recommend including text in your image. Your banner image will also be your group thumbnail when people discover you on Facebook search. However, when someone is automatically approved, you will be notified and can add their emails manually to your email list by navigating to “automatic member approvals” under “Admin tools”. This is helpful if you have moderators who can also approve people but don’t have access to your email distributor.By adding members they could lose emails submitted via this system. This means if someone answers all your questions, you automatically add them to the group. “Would you like to receive game updates via email? If so, leave your email or type no.” Automatic Member Approvalsįinally, set up automatic member approvals and check “completed all membership questions”. The second question you ask should allow the joining member to leave their email for game updates. I would also avoid adding profile names without English characters. If their account is a few days old, you should deny access as this is most likely a spammer. When approving members, you will want to take note of when they created their Facebook profile. Your first question should be about your game to make sure that the person joining is interested or has at least played your game. Before someone can join your group, you can ask them some questions to weed out spammers, and more importantly, capture an email! In setting your group to Private, an administrator or moderator will have to approve members. Finally, in Advanced Settings, link your business page and add any recommended groups that you manage. In Manage Discussion, leave “who can post” to “anyone in the group” and “Approve all member posts” to “off”. This will encourage and grow a community of people, not build a platform for businesses.Ĭhange “ Who can approve members requests” to “Only admins and moderators”.ĥ. In the Manage Membership section, I suggest only allowing profiles to join the group. This helps with SEO and gives your group a professional vibe.Ĥ. To care for everyone in our community, we ask that you: Under Set Up Group, add your group description.Within your new group, navigate to the bottom left and select “ Settings“.Make sure you set the group to “Private” and “Visible”.Other words you could use include “insiders”, “addicts”, “clan”, “guild”, “club”, “squad” or “clique”. For example, Mantic Games’ Dungeon Saga Facebook Group includes “fanatics” at the end of their name to denote this is a group for fans of the series. We suggest hinting at the exclusivity of the group. Tap the + icon on the top right and select Group from the drop-down.The following guide will help you set up a Facebook Group on a desktop computer with the latest Facebook interface. Here, I’m going to show you a step-by-step guide on how to set up a Facebook Group that organically builds an email list and gets people pumped about your upcoming Kickstarter. If you want an in-depth guide on Facebook ads that grow a community, check out this article. We leverage email marketing and Facebook groups through Facebook ads for this. Part of our pre-Kickstarter marketing strategy is to build a following by earning the right to communicate with your future customers on multiple platforms.
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